A pour but d'exposer les principaux concepts permettant de décrire et de comprendre le comportement des consommateurs afin de prendre les meilleures décisions marketing. Analyse des décisions concrètes prises par les services marketing pour montrer la façon dont elles répondent aux...

Hanging up our coat, tidying our desk, classifying our books, what meanings do these mundane practices convey? Extending Mary Douglas’s work, this article investigates tidiness from the angle of symbolic pollution. Based on photo-elicitation, it shows that, similarly to symbolic pollution...

The last five years have witnessed a great momentum in the research into measures of financial risk. After many years of ad-hoc and non-consistent measures, now the problem is finally well formulated and some useful and very user-friendly solutions have been proposed. These new measures of risk...