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Includes selected papers from the 9th International Symposium on Working Time, Paris (2004), looking at the increasing use of results-based employment relationships for managers and professionals, and the increasing fragmentation of time to more closely tailor staffing needs to customer...
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The arrival in France of the euro in 2002, and the withdrawal of the franc, have been anticipated within many companies in all operational areas (payroll, billing and accounting for example). As far as price policy is concerned, the company must determine, beyond the compulsory legal conversion,...
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Media critics are generally said to be an integral part of the cinema industry, as they influence both the supply (distribution and communication strategies) and demand (consumer's decision process) sides of the market (Debenedetti, 2006). Which lessons can be drawn from past research about...
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afin de prendre les meilleures décisions marketing. Analyse des décisions concrètes prises par les services marketing pour …
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La communication présente les principales applications de réseaux de neurones en marketing …
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