Loyalty programs have been the object of a growing interest in the area of marketing. However, it is quite surprising that there is no generally accepted theoretical or empirical research that study how these programs could elicit negative effects over consumer behavior. Using a two-step method,...

This article examines the impact of the perceived justice of loyalty programs on the ‘satisfaction with the program – relationship satisfaction' link. First, elements of loyalty programs that are assessed by customers in terms of perceived justice are identified thanks to a qualitative...

The study proposes analyzing the complex links between the standardization and regulation of mobile phone markets from a political economy perspective. Moreover, this study examines these links by taking into consideration, from a Schumpeterian perspective, the market disequilibrium and the...