Loyalty programs have been the object of a growing interest in the area of marketing. However, it is quite surprising that there is no generally accepted theoretical or empirical research that study how these programs could elicit negative effects over consumer behavior. Using a two-step method,...

This article examines the impact of the perceived justice of loyalty programs on the ‘satisfaction with the program – relationship satisfaction' link. First, elements of loyalty programs that are assessed by customers in terms of perceived justice are identified thanks to a qualitative...

The study proposes analyzing the complex links between the standardization and regulation of mobile phone markets from a political economy perspective. Moreover, this study examines these links by taking into consideration, from a Schumpeterian perspective, the market disequilibrium and the...

The standardization of partially substitutable components destined to meet a set of needs is studied. The monocriterion approach to standardization proposed in the last century is highlighted by taking into account several criteria and an economic valorization through modeling by linear...

Il est important de montrer la difficulté du chemin qui peut mener de l'adoption de la norme ISO 26000 jusqu'à sa mise en œuvre des entreprises, qui requiert un processus d'appropriation de la part des organisations. Un tel processus d'appropriation exige de proposer une vision organisatrice,...

We extend the persuasion game to bring it squarely into the economics of advertising. We model advertising as exciting consumer interest into learning more about the product, and determine a firm's equilibrium choice of advertising content over quality information, price information, and...

Improved consumer information about horizontal aspects of products of similar quality leads to better consumer matching but also to higher prices, so consumer surplus can go up or down, while profits rise. With enough quality asymmetry, though, the higher-quality (and hence larger) firm's price...