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The rigor/relevance debate has generated an intense conversation. Despite a growing consensus on the need for research to be more impactful, scholars have drawn radically different paths to bring research and practice closer. This accumulation of contributions that are often unarticulated with...
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What is the resilience of the marketing discipline? In other words, what is the perennity of the marketing concept, of marketing principles and purpose, and what is the adaptive capacity of marketing over time? In what measure are marketing researchers capable of reassessment and questioning...
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In this paper, we present the first results of a bibliometric analysis of 7231 references cited in 191 articles published in the CCA French review between 1995 and 2004. Citation and co-citation techniques are used to draw a knowledge structure of the accounting research.
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An introduction is presented in which the editor discusses several topics within the issue including developing an interest in materiality for the organizational research, workshops on materiality, and linking of materiality with the strategy practice agenda.
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