Les actifs financiers sûrs sont au cœur de la finance de marché aujourd'hui. L'aptitude de tels actifs à protéger la valeur de l'épargne et des avoirs financiers, à servir de garantie à des prêteurs, à permettre aux entités souveraines de se financer ou encore aux banques centrales de...

This paper highlights the role of capital outflows in creating periods of turbulence by forcing emerging economies to raise massive funds abroad. First, we present stylised facts related to the capital outflows from the emerging economies. Then, we carry out a breakdown of the balance of...

Since the end of the apartheid regime, the number of advertisements casting actors from different racial backgrounds simultaneously has significantly increased. Comments about this development are multi-faceted. While some observers praise this technique as the ideal social mirror of the...

This qualitative study is the first to validate immersion as a relevant concept to capture the essence of online commercial experiences. The studies identify the most important experiential components of e-commerce web sites using virtual reality devices and shed some light on the influence of...

The first objective of this article is to propose a conceptual framework, presenting the main factors that can have an impact on an internet user’s response to a commercial email. In addition to the variables related to the email itself and to the situation of its reception, the model...

This paper examines the potential effects of the implementation of in-shop digital technologies (screens, terminals, etc.) on the shopping behavior. Our exploratory approach in shops of an operator shows that the perceived level of technology has an effect on the shopping value, the perceived...