While complaining behaviour has widely been studied in marketing, few studies exclusively focus on non-complaining behaviour. The present communication studies a specific type of consumers: those who do not complain when dissatisfied. Three studies were conducted on 380 students and non-students...

We will explore consumers’ motivations to use Internet to give objects still usable but they do not use anymore. Two focus groups and seventeen semi-conduct interviews enable us to understand that consumers use Internet to give objects 1) for ideology; 2) for practical motivation; 3) to take...

50-65 years old people have become the most attractive target for Marketing to Seniors. As ageing is heterogeneous among them and as Aging Well is now a major societal issue, we investigate the relevance of Desired Aging Well to explain their consumption. Cluster analysis is used to confirm a...