The objective of this research is to study the reactions of consumers when faced with a hyperchoice situation. Two experiments were carried out, varying the number of products displayed in a jewelry department. The results show that increasing the number of products has a positive effect on the...

The objective of this research is to study the reactions of consumers when faced with a hyperchoice situation. Two experiments were carried out, varying the number of products displayed in a jewelry department. The results show that increasing the number of products has a positive effect on the...

Manuel de marchandisage proposant des cours et des exercices corrigés sur le merchandising dans la collaboration entre milieux industriel et marchand, la conception des lieux de vente, l'évolution des pratiques de merchandising avec l'essor des nouvelles technologies de l'information et de la...

Présente une vue d'ensemble du marchandisage : étude du comportement du consommateur en magasin, constitution des assortiments, utilisation de l'espace de vente, analyse des fonctions merchandising dans les entreprises avec description des nouveaux métiers et des nouvelles relations dans les...

This research presents a new scale, the health regulatory focus scale, which measures an individual's tendency to use promotion or prevention strategies in the pursuit of health goals. We conducted five studies in France to develop the scale which is made up of two subscales for prevention and...

This research describes the development of the Health Regulatory Focus Scale (HRFS), which was designed to capture individual tendency to use avoidance or approach strategies during health goal pursuit. Scale development procedures confirmed the structure of the scale and validated its...