This study investigated which age measures, independent or interdependent, were better for cross-cultural consumer research. Specifically, it assessed the fit between the “actual” and “ideal” self-concept model within the framework of self-construal theory by examining the actual and...

Compulsive consumption is regarded as a global phenomenon that can adversely affect consumer well-being. Although the topic has been studied in different cultural settings, we have seen relatively little theory development and explanations of compulsive behaviour. Nearly all previous empirical...