Briand-Decre, Gwenaëlle; Cloonan, Caroline; Zoghaib, Alice - Université Paris-Dauphine (Paris IX) - 2013
Within the wide range of virtual consumption experience (TV commercials, online shopping), consumers can see or hear a product, but cannot touch it. If numerous studies have focused on the visual dimension of the packaging, the sense of touch has been the least studied sense in marketing and the...