The Internet-driven electronic marketplace (IEMP) has been presented as a way to enhance collaboration between buyers and suppliers while generating significant advantages for both parties. Nevertheless, the introduction of Online Reverse Auctions (ORA) in the negotiation process has been...

Virtual bundling is a promotional offer in which obtaining free product or money discount is linked to the purchase of a certain number of products presented separately. As a promotional technique offering numerous advantages to retailers and manufacturers, virtual bundling is more and more used...

As in shops, human presence (crowd, salesmen) has an influence on e-commerce website visitors. This study shows that e-commerce shoppers can be divided into three groups according to how they perceive and describe the on-line human presence. Each group is defined by its members on-line shopping...

Agences, centres d’appels, Dab-Gab et sites webs, les canaux principaux du multicanal ont permis de développer de nouveaux points de contact entre les banques et leurs clients. Mais leur fonctionnement pose à terme plusieurs problèmes.

Des similitudes sont généralement établies en matière de comportement à l'égard du e-commerce entre les pays ayant des cultures similaires. A travers une étude des comportements en matière de e-commerce, menée à la fois auprès de particuliers et de professionnels, cet article montre...

Lack of trust has been identified as the major barrier to the growth of electronic commerce. Building trust is essential for the success of web vendors, especially less-known ones. If trust is a sine qua non condition of e-commerce development, then understanding its determinants should be a...

This paper develops a scale to measure consumer trust towards a web merchant. For this purpose, two studies were carried out. A total of 430 valid observations were used for the scale development. Exploratory and confirmatory factor analyses were performed to assess the psychometric properties...

Based on two experimental studies, this paper investigates the impact of price display in the luxury sector on perceived brand luxury and brand attitude. Using a sample of students, Study1 shows that price display is associated with higher perceived quality, uniqueness, and conspicuousness for a...