L’Oréal propose à des étudiants du monde entier de créer un nouveau produit pour l’une de ses marques et devenir ainsi chef de produit du groupe le temps d’un concours. Même si des objectifs de communication sont souvent avancés pour justifier ce type d’actions, une analyse...

Dans un contexte de recherche de stratégie appropriée pour concilier les intérêts économiques aux intérêts environnementaux, nous nous interrogeons sur les opportunités de collaboration offertes aux entreprises. Nous analysons ainsi dans quelles mesures et sous quelles conditions la...

Firms such as Ikea, First Direct, Apple or Royal Canin think and act in an unconventional way. They build up new societal and economic territories around emerging cultural and social wants and trends. They use a proactive marking approach. They coopt outside stake holders and put the emphasis...

During the first sixty years or so of the twentieth century, a number of accounting techniques were developed for use in the management of business. One of those new techniques was budgetary control. This paper examines the dissemination and diffusion of budgetary control in France and Britain...

Budgetary control has developed in France since the 1930s. If the initial importation from the United States was rapid, subsequent development was slow. Diffusion of the technique occurred through a number of mechanisms: professional reviews, books, consultants, think tanks, and through...

The authors examine wages and working conditions in meat processing and confectionery in France. Working there may not require much skill, or command good wages and working conditions, but this article reveals a more complex, positive situation than expected, thanks to the "French model's"...