L'automobile a conquis le monde. Instrument de liberté, pourvoyeur d'emplois et de croissance, objet souvent statutaire, l'automobile traverse une crise en Europe notamment. Son succès est désormais planétaire mais quel est son avenir ? Sera-t-elle demain aussi désirée qu'hier ? Pour...

A radical innovation of business model changes the way organizations create value for their customers and implement it. The interplay between internal and external factors will induce the innovation’s success or failure. This article underscores the importance of organizational identity in the...

This article uses the theoretical work on the strategic intent and the capacity to analyze the growth strategy of an automobile manufacturer Hyundai. Based on its experience in Korea and the limits of its domestic market, the company relied on its expertise in terms of automobile production at...

In an environment of mass customization where demand information can be placed in advance with sequencing orders, the question of the best use of this information arises in a supply chain. This situation led the authors to analyze the efficiency of current mechanisms of scheduling coordination...

Amongst the collaborative consumptions arising nowadays, sharing is one of the most widespread systems. Sharing traditionally owned objects such as cars has certainly affected the consumer-possessions relationship. This paper shows the role of design in both identity and brand community...

The outsourcing of activities raises the problem of the management of buyer-supplier relationships, and in particular of their control. This paper presents a military analysis of the control strategies of a car component maker over its suppliers. The analysis suggests that different strategies...

The transition from synchronous supplies to synchronous production represent a possible alternative to the neighbourhood logistics configurations, especially in the automotive industry. It permits to gain, on certain conditions, efficiency and more freedom of manoeuvre faced with a strong...

Theoretical explanations of the decision to outsource typically range from functionalism (search for efficiency) to institutionalism (search for legitimacy). Up to date, most empirical studies on the subject have been carried out relying on secondary data sources and are generally inspired by...