others, the selection of Nash equilibria in noncooperative games, the existence of solutions for stochastic games and the … them today. Along with about 80 articles, Mertens's topics go from the formulation of Bayesian decision making in games … extension of the Shapley value in cooperative games with infinitely many negligible agents. …

This case explores the aggregate influence of corporate marketing practices on public health and examines the … increasingly important issue of the role of targeted marketing strategies by the food and beverage industries in the obesity … epidemic. Specifically, it engages a discussion about a significant yet overlooked dimension - targeted marketing to ethnic …

This case explores the aggregate influence of corporate marketing practices on public health and examines the … increasingly important issue of the role of targeted marketing strategies by the food and beverage industries in the obesity … epidemic. Specifically, it engages a discussion about a significant yet overlooked dimension - targeted marketing to ethnic …

We extend the persuasion game to bring it squarely into the economics of advertising. We model advertising as exciting … consumer interest into learning more about the product, and determine a firm's equilibrium choice of advertising content over … quality information, price information, and horizontal match information. Equilibrium is unique whenever advertising is …

advertising reduces the platform's attractiveness but enhances advertisers' market power. If ads are uninformative, the platform … optimally attracts only niche advertising. This is however not feasible if search costs cannot be made su ciently low, in which … unable to attract consumers with uninformative ads. The analysis is extended to allow advertising to include product …

Research that examines race-stereotyped advertising emphasizes the social impact of these representations and overlooks … the potential positive effect on advertising effectiveness. The present research examines the effects of race …-stereotyped portrayals on advertising effectiveness among both members and non members of a group that is stereotyped in an advertisement. We …