Through this paper, we propose a preliminary theoretical framework to understand consumer’s trust determinants within the context of purchasing on Internet. First, we present a synoptical literature overview of trust conceptualisation in the marketing literature. Then, we propose a preliminary...

The aim of this paper is to provide a literature review of research on online consumer trust. First, the concept specificities are identified and the construct definition and dimensionality are examined. Then, a taxonomy of the online trust determinants is suggested. Finally, to gain...

The electronic marketplaces, as an interorganizational entity, is not limited to a transactional dimension. Indeed, those companies that survived the initial consolidation have increasingly expanded their functions and contribute to a new competition dynamic. This new competitiveness has set off...

This qualitative study is the first to validate immersion as a relevant concept to capture the essence of online commercial experiences. The studies identify the most important experiential components of e-commerce web sites using virtual reality devices and shed some light on the influence of...

This qualitative study is the first to validate immersion as a relevant concept to capture the essence of online commercial experiences. Our study also highlights the specificities of immersive experiences engendered by virtual reality applications available on commercial web sites. We identify...

In this paper we present a multi-attribute negotiation mechanism for electronic commerce which is based on a multicriteria model using reference points. According to the model, the buyer must specify an aspiration point that expresses his desired values on the attributes and a reservation point...