Including real options in firms ’ value raises numerous difficulties. Limitations concerning the relevance of option pricing models outside financial markets are the most salient, but carrying out a valuation implies other assumptions, especially on firms’ governance. In particular,...

Dès son arrivée aux affaires, l’administration Clinton a entrepris une politique d’amélioration de la compétitivité de l’économie américaine par la technologie : « Technology for Economic Growth ». Cette politique, qui doit beaucoup au vice président Al Gore, vise à réorienter...

"Bringing health through food to as many people as possible" - this is the strategic mission of the French Danone group who has become a leading actor in the food-processing industry: Danone is the world's number 1 for fresh dairy products, number 2 for infant nutrition and bottled waters, and...

This article concerns strategic moves developed by the Danone group since its creation. The proposed analysis shows that the group has considerably evolved, both at the levels of strategic business units and geographic markets. Changes have been conducted according to the strategic objective of...

As marketers love to teach students, differentiation must be the focal point of marketing strategy. But what happens when a firm's competitive set is shared by similar customers, perceived differentiation is weak among rivals, and loyalty is a thing of the past? This was the dilemma the French...

Outil pour comprendre le management des activités au sein de l'entreprise. Fournit une vision globale du fonctionnement opérationnel de l'entreprise (structure, organisation, activités) en se fondant plus précisément sur les actions du manager.

This paper surveys research on corporate governance, with special attention to the importance of legal protection of investors and of ownership concentration in corporate governance systems in Europe. One share-one vote encourages the selection of an efficient management team. Families are the...