Lighting and temperature are two important stimuli in sensory marketing. However, these stimuli have not yet been studied in controlled retail environments. The objective of this research is twofold: to propose a methodology to infer the effect of different levels of lighting and temperature in...

The arrival in France of the euro in 2002, and the withdrawal of the franc, have been anticipated within many companies in all operational areas (payroll, billing and accounting for example). As far as price policy is concerned, the company must determine, beyond the compulsory legal conversion,...

Early research work confirms that the use of the new European currency, the euro, could create an effect of money illusion: expressed in euros, perceived prices seem lower and price elasticity diminished. But it also concludes on the complexity of the relationship between prices, currency unit...

The pre-liberalized sector provided electricity consumers with a supply at regulated prices. With the liberalization movement, consumers are now faced with a new price risk. The purpose of this paper is to review, firstly the price policy conducted in France since the fifties, and secondly to...

This article critically examines the role played by Clean Development Mechanism projects for compliance into the EU Emissions Trading Scheme. We highlight risk factors specific to each emissions market - additionality and predictability for CERs, grandfathering, compliance events and banking...

According to a recent literature, the positive effect of competition is supposed to be growing with the proximity to the technological frontier. Using a variety of indicators, the paper tests the effect of competition and regulation on innovative activity measured by patenting. The sample...