Casta, Jean-François; Stolowy, Hervé; Paugam, Luc - Université Paris-Dauphine (Paris IX) - 2011
In this paper we propose a new method to explain the creation and measure the value of internally generated goodwill (IGG). Our method is based on the idea that firm value is affected by interactions between assets used in combination to conduct business. This novel approach contrasts with the...