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Persistent link: https://www.econbiz.de/10010861401
This paper aims to highlight the mediator role of hedonic responses in the relation between animated images and attitudinal responses. It has another objective which is to show off the moderator role of product category. To this purpose, we have manipulated two categories of advertising opposing...
Persistent link: https://www.econbiz.de/10010861603
This paper explores the role of critics in the arts and entertainment industries through a multi-disciplinary literature review. By synthesizing works from authors in the fields of management, economics, sociology, and information sciences, it raises three principal issues. It begins with a...
Persistent link: https://www.econbiz.de/10010905263
This article analyses the behavior of the French media during the campaign leading to the 29 May 2005 referendum on the … Treaty Establishing a Constitution for Europe. It is shown that the French media bears their share of responsibility in the … rejection of the Treaty as they campaigned in favor of the Treaty. This led many French voters, who felt that the media were …
Persistent link: https://www.econbiz.de/10010905379
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part of the power and interest of the internet in this era of social media. This article presents the principles of …
Persistent link: https://www.econbiz.de/10010752104
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In this paper, we examine the issue of how certain actors tend to maintain institutionalized elements, in spite of significant technological and social change. In particular, we focus on the notion of artifacts, which represent one type of institutional carriers, but mostly overlooked in the...
Persistent link: https://www.econbiz.de/10010708094