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Platform contents
Renault, Régis - Université Paris-Dauphine (Paris IX) - 2014
advertising reduces the platform's attractiveness but enhances advertisers' market power. If ads are uninformative, the platform … optimally attracts only niche advertising. This is however not feasible if search costs cannot be made su ciently low, in which … unable to attract consumers with uninformative ads. The analysis is extended to allow advertising to include product …
Persistent link: https://www.econbiz.de/10010748203
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TIC et jeu concurrentiel. Le cas des places de marché électroniques
Tran, Sébastien - Université Paris-Dauphine (Paris IX) - 2007
The electronic marketplaces, as an interorganizational entity, is not limited to a transactional dimension. Indeed, those companies that survived the initial consolidation have increasingly expanded their functions and contribute to a new competition dynamic. This new competitiveness has set off...
Persistent link: https://www.econbiz.de/10010752109
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About the stability of the inventory-sales ratio : An empirical study with US sectoral data.
Jacques, Jean-François; Salem, Mélika Ben - Université Paris-Dauphine (Paris IX) - 1996
Discusses the inventory sales-ratio during the post-war era in the United States. Studies on the ratio of the variances of inventories and production ; Methods used in measuring inventory ratios; Increasing ratio in trade sector.
Persistent link: https://www.econbiz.de/10010708191
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La gestion du dilemme exploitation/exploration en pratique : le cas d’une entreprise de produits de grande consommation
Farjaudon, Anne-Laure; Soulerot, Marion - Université Paris-Dauphine (Paris IX) - 2011
In this paper, we suggest a theoretical framework for ambidextrous organization. The relevance of this framework’s is tested by the study of the case of a fast moving consumer goods company. However we suggest to put the management controller role at the core of the ambidexterity logic in...
Persistent link: https://www.econbiz.de/10011171579
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La télévision américaine‎ : médias, marketing et publicité
Mariet, François - Université Paris-Dauphine (Paris IX) - 1990
Persistent link: https://www.econbiz.de/10011072786
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La marque, actif à géométrie variable
Jacquot, Guy; Nussenbaum, Maurice - Université Paris-Dauphine (Paris IX) - 2003
Les responsables marketing, les hommes de la communication et les financiers s'entendent aujourd'hui pour reconnaître la valeur financière des marques. Les divergences apparaissent dès que les discussions portent sur la définition de cette valeur
Persistent link: https://www.econbiz.de/10011166552
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Les procédures d'introduction en Bourse en Europe : évolution des pratiques et perspectives
Labégorre, Florence; Gajewski, Jean-François; … - Université Paris-Dauphine (Paris IX) - 2006
Because IPO mechanisms determine both the initial trading price and the allocation of newly-listed firms' shares, they have financial and strategic consequences for shareholders. For that reason, it is of interest to analyse the relative advantages and disadvantages of the different procedures...
Persistent link: https://www.econbiz.de/10010861383
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Are IPOs Still a Puzzle? A Survey of the Empirical Evidence from Europe
Boutron, Emmanuel; Gajewski, Jean-François; Gresse, Carole - Université Paris-Dauphine (Paris IX) - 2007
This survey aims at appraising the empirical research conducted on the European IPO markets as of the current date, and at determining to what extent IPO theories explain European IPO patterns. To that end, we first describe the going public process in Europe, its recent developments and its...
Persistent link: https://www.econbiz.de/10010707168
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La qualité des sites Web marchands en distribution : proposition d'une échelle de mesure E-Qual
Rolland, Sylvie; Wallet-Wodka, Déborah - Université Paris-Dauphine (Paris IX) - 2003
The purpose of this article is to present a multi-items scale on Web retail service quality. After reviewing the literature on this subject, two studies are presented. The first study is a qualitative one with a literature review and a series of depth individuals interviews and focus groups of...
Persistent link: https://www.econbiz.de/10010861369
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Toward a representation of the relationship between suppliers and retailers
Lepers, Xavier - Université Paris-Dauphine (Paris IX) - 2002
Persistent link: https://www.econbiz.de/10010861372