The legal protection of knowledge has become a major asset for compagnies seeking to go beyond the constraints of place and space traning. What legal framework can be applied to the training provided in a digital environment? According to an exploratory process conducted with a sample of ten...

Les années 2000 sont celles du web 2.0 interactif et de l’essor des réseaux sociaux. Se profilent aujourd’hui les applications de géolocalisation, la mobiquité, l’intelligence ambiante, l’essor du web 3.0… Les médias et les nouveaux médias sont en mutation et participent de...

Digital technologies allow the implementation of more decentralized Property Rights (PR) systems as compared to those traditionally set-up by public authorities at the national level. The self-implementation of exclusive rights of use over information and the design of self-regulation by virtual...

Digital Technologies make it possible to decentrally settle institutional frameworks based on self-implementation of exclusive rights of use over information and on the self-regulation of on-line communities. Through a decentralized system of IPRs and collective rules setting of this kind agents...

To protect intellectual property (IP), organizations use different kinds of mechanisms such as patent, secret or trade secret (Hannah, 2005; 2007). Patent grants to the holder a temporary monopoly position including the right to sue for infringement (Hussinger, 2005). Secret or trade secret is...

Firms protect their innovations by mobilizing mechanisms like patent and secret. Using these means of protection they aim to obtain value and knowledge (Hannah, 2005). Each means of protection present particularities according to the countries and legislations. Indeed, there are different...

This paper aims to highlight the mediator role of hedonic responses in the relation between animated images and attitudinal responses. It has another objective which is to show off the moderator role of product category. To this purpose, we have manipulated two categories of advertising opposing...