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Managers in the fundraising and public sectors face the constant challenge of soliciting donations from a population …
Persistent link: https://www.econbiz.de/10010905374
decisions and communication for fundraising. Prior studies have shown that manipulating the scale of donations influences the …
Persistent link: https://www.econbiz.de/10010706410
The present study attempts to understand what makes hoarders agree to give their unwanted possessions away to charity. Our findings indicate that it is important for hoarders 1) to know the profile of the end-recipient (“who is the item going to?”) and 2) to be able to assess the legitimacy...
Persistent link: https://www.econbiz.de/10011074059
Guilt is a common emotion used by charities in their fundraising mailings. But is it effective to trigger guilt at the …
Persistent link: https://www.econbiz.de/10010706775
This article examines two possible solutions when a charity reaches the point where donations cease to increase: either rejuvenate the target population or use different marketing tools. Following a review of the literature, this article presents the results of two surveys carried out on 884...
Persistent link: https://www.econbiz.de/10011071927
Persistent link: https://www.econbiz.de/10010744759
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Comment faire connaître une association, qu'elle soit petite, moyenne ou grande ? Comment motiver les bénévoles ? Comment collecter des fonds auprès des particuliers ? Comment établir des partenariats avec les entreprises ? Comment mener des campagnes de communication efficaces ? Qu'a...
Persistent link: https://www.econbiz.de/10011071800
Comment motiver les bénévoles ? Comment faire connaître une association ? Comment collecter des fonds auprès des particuliers ? Comment établir des partenariats avec les entreprises ? Comment mener des campagnes de communication efficaces ? Cet ouvrage de référence présente l'ensemble...
Persistent link: https://www.econbiz.de/10011072567
In this paper, we discuss how fraud losses impact the price structure chosen by a monopolistic payment platform, if merchants can invest in fraud detection technologies. We show that liability rules bias the structure of the prices charged by the platform to consumers and merchants with respect...
Persistent link: https://www.econbiz.de/10011072810