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Explaining and Predicting the Impact of Branding Alliances and Web Site Quality on Initial Consumer Trust of E-Commerce Web Sites
Lowry, Paul Benjamin; Vance, Anthony; Moody, Greg; … - Université Paris-Dauphine (Paris IX) - 2008
Trust is a crucial factor in e-commerce. However, consumers are less likely to trust unknown Web sites. This study explores how less-familiar e-commerce Web sites can use branding alliances and Web site quality to increase the likelihood of initial consumer trust. We use the associative network...
Persistent link: https://www.econbiz.de/10010734931
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Downstream Competition, Foreclosure, and Vertical Integration
Chemla, Gilles - Université Paris-Dauphine (Paris IX) - 2003
This paper analyses the impact of competition among downstream firms on an upstream firm's payoff and on its incentive to vertically integrate when firms on both segments negotiate optimal contracts. We argue that tougher competition decreases the downstream industry profit, but improves the...
Persistent link: https://www.econbiz.de/10010707301
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La créativité publicitaire représente-t-elle un danger pour les marques ?
Mercanti-Guérin, Maria - Université Paris-Dauphine (Paris IX) - 2010
subscales. The results of the experiment provide evidence that creativity negatively affects brand attention but enhances brand …
Persistent link: https://www.econbiz.de/10010706503
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Le « manager enquêteur » : apports d’une perspective attentionnelle aux situations de gestion
Théron, Christelle; Pezé, Stéphan - Université Paris-Dauphine (Paris IX) - 2014
retourne dans les situations, les managers mettent en œuvre un processus d’enquête (Dewey, 1993). Dans ce processus, l’attention … qualifier les changements dans la tournure des évènements, etc. Or, l’attention est une ressource cruciale du manager en même … temps qu’une ressource rare (Laroche, 2001 ; Ocasio, 1997). Cette attention est par ailleurs fortement sollicitée du fait de …
Persistent link: https://www.econbiz.de/10011074297
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Debt Contract, Strategic Default, and Optimal Penalties with Judgement Errors
Gollier, Christian; Alary, David - Université Paris-Dauphine (Paris IX) - 2004
We characterize the competitive equilibrium on the credit market when borrowers can strategically default. We assume that the audit is subject of errors of the two types and that lenders cannot commit ex-ante. We determine the penalty, the loan rate, the audit and strategic default...
Persistent link: https://www.econbiz.de/10010706866
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Le prix en question : la nouvelle sensibilité du consommateur
Desmet, Pierre - Université Paris-Dauphine (Paris IX) - 2004
Persistent link: https://www.econbiz.de/10010706964
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Why Might Organic Labels Fail to Influence Consumer Choices? Marginal Labelling and Brand Equity Effects
Larceneux, Fabrice; Benoît-Moreau, Florence; Renaudin, … - Université Paris-Dauphine (Paris IX) - 2012
An organic label offers a market signal for producers of organic food products. In Western economies, the label has gained high recognition, but organic food still represents a small part of total food consumption, which raises questions about the label's efficacy. By considering organic labels...
Persistent link: https://www.econbiz.de/10011074044
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Comment faire de l’audit interne un outil de progrès ? Le cas de la gestion du risque sanitaire dans l’industrie agroalimentaire
Saïdi-Kabèche, Doudja; Vergote, Marie-Hélène - Université Paris-Dauphine (Paris IX) - 2013
La maîtrise du risque sanitaire des aliments fait partie intégrante de la stratégie des firmes agro-alimentaires. Ces entreprises mettent en place des dispositifs organisationnels aptes à générer une maîtrise efficiente des risques, à travers la conformation à des référentiels assez...
Persistent link: https://www.econbiz.de/10011074222
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A simple equilibrium model for a commodity market with spot trades and futures contracts
Ekeland, Ivar; Lautier, Delphine; Villeneuve, Bertrand - Université Paris-Dauphine (Paris IX) - 2013
We propose a simple equilibrium model, where the physical and the derivative markets of the commodity interact. There are three types of agents: industrial pro- cessors, inventory holders and speculators. Only the two first of them operate in the physical market. All of them, however, may...
Persistent link: https://www.econbiz.de/10010707373
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The Diversion of Order Flow on French Stocks from CAC to SEAQ International : A field Study
Gresse, Carole; Jacquillat, Bertrand - Université Paris-Dauphine (Paris IX) - 1998
The competition between SEAQ International and Continental European equity markets to attract transactions in the most actively traded European stocks has intensified since the late 1980s. Because their transactions are organised in a different manner, and because reporting standards are not the...
Persistent link: https://www.econbiz.de/10010708701