Sengès, Eloïse; Guiot, Denis; Malas, Ziad - Université Paris-Dauphine (Paris IX) - 2014
Aging well is now a major societal issue. Applied to marketing, the relevance of Desired Aging Well criterion is tested … (the wealthy far-sighted, the dissatisfied passives, the lukewarm and the well-aging) whose constitution is influenced by … Desired Aging Well. Managerial recommendations based on this criterion are proposed. …