Cinema is a specific industry characterized by high fixed costs, non-rivalry of consumers, an exogenous price and different channels of diffusion. Despite of the boom of rival media (TV, recorders, DVD, etc.), the cinema in theaters is a growing industry which reinforces the domination of the...

"Bringing health through food to as many people as possible" - this is the strategic mission of the French Danone group who has become a leading actor in the food-processing industry: Danone is the world's number 1 for fresh dairy products, number 2 for infant nutrition and bottled waters, and...

This article concerns strategic moves developed by the Danone group since its creation. The proposed analysis shows that the group has considerably evolved, both at the levels of strategic business units and geographic markets. Changes have been conducted according to the strategic objective of...

De plus en plus d'entreprises vendent leurs murs, estimant que la propriété des bâtiments immobilise des capitaux nécessaires à leur développement.

One of the requirements for a strategy to be successful is the use of the proper management system to implement it. The purpose of this paper is to report on an empirical investigation dealing with this issue. Specifically the research attempts to answer the following general questions: Do...

Décrié au début des années 2000 au lendemain de l'éclatement de la bulle des dot.com, l'Internet est aujourd'hui plus que jamais présent au cœur de l'activité de l'entreprise. Il ne s'agit plus de se demander s'il faut utiliser ce nouvel outil, mais plutôt de savoir comment obtenir des...