De plus en plus d'entreprises vendent leurs murs, estimant que la propriété des bâtiments immobilise des capitaux nécessaires à leur développement.

The disclosure of information to workers can take several forms (company journal, meeting with shop stewards, etc). This paper is about a form rarely studied: the boss's speech at the work medal ceremony. These medals were created by the ministry of commerce in France in 1886. The success of...

"Bringing health through food to as many people as possible" - this is the strategic mission of the French Danone group who has become a leading actor in the food-processing industry: Danone is the world's number 1 for fresh dairy products, number 2 for infant nutrition and bottled waters, and...

This article concerns strategic moves developed by the Danone group since its creation. The proposed analysis shows that the group has considerably evolved, both at the levels of strategic business units and geographic markets. Changes have been conducted according to the strategic objective of...

As marketers love to teach students, differentiation must be the focal point of marketing strategy. But what happens when a firm's competitive set is shared by similar customers, perceived differentiation is weak among rivals, and loyalty is a thing of the past? This was the dilemma the French...

Outil pour comprendre le management des activités au sein de l'entreprise. Fournit une vision globale du fonctionnement opérationnel de l'entreprise (structure, organisation, activités) en se fondant plus précisément sur les actions du manager.

This paper surveys research on corporate governance, with special attention to the importance of legal protection of investors and of ownership concentration in corporate governance systems in Europe. One share-one vote encourages the selection of an efficient management team. Families are the...