Technology licensing provides innovators with the opportunity to substantially leverage their market expansion. But licensing also exposes valuable knowledge at appropriation and more generally to opportunism since it generates ex‐post mutual interdependence. The long‐term performance of the...

The outsourcing of activities raises the problem of the management of buyer-supplier relationships, and in particular of their control. This paper presents a military analysis of the control strategies of a car component maker over its suppliers. The analysis suggests that different strategies...

The recent transformations in the Defense sector point towards a central question, that of its dynamics of innovation. The increasing participation of innovative SMEs side by side to the prime contractors leads us to investigate the relations of subcontracting implemented in that sector and...

This paper intends to highlight the main characteristics of the exchange relationships between mass merchandisers and suppliers. It seems that the nature of the relationships depends on the nature of suppliers. Our examination reveals that four types of relationships can be distinguished. In...

This research aims to help commercial web sites' manager to improve the performance of marketing investments in the development of traffic, amounting to more than 10% of sales. To do this, we present a typology of the process of choosing a merchant web site in order to highlight two major issues...

Trust is a crucial factor in e-commerce. However, consumers are less likely to trust unknown Web sites. This study explores how less-familiar e-commerce Web sites can use branding alliances and Web site quality to increase the likelihood of initial consumer trust. We use the associative network...

Efficiency arguments explain why commercial intermediaries exist and will continue to be involved in the exchanges despite the spread of digital networks. Commercial intermediaries provide producers and consumers with a set of information, logistic, securization and insurance (and liquidity)...