"Bringing health through food to as many people as possible" - this is the strategic mission of the French Danone group who has become a leading actor in the food-processing industry: Danone is the world's number 1 for fresh dairy products, number 2 for infant nutrition and bottled waters, and...

This article concerns strategic moves developed by the Danone group since its creation. The proposed analysis shows that the group has considerably evolved, both at the levels of strategic business units and geographic markets. Changes have been conducted according to the strategic objective of...

As marketers love to teach students, differentiation must be the focal point of marketing strategy. But what happens when a firm's competitive set is shared by similar customers, perceived differentiation is weak among rivals, and loyalty is a thing of the past? This was the dilemma the French...

Outil pour comprendre le management des activités au sein de l'entreprise. Fournit une vision globale du fonctionnement opérationnel de l'entreprise (structure, organisation, activités) en se fondant plus précisément sur les actions du manager.

This paper surveys research on corporate governance, with special attention to the importance of legal protection of investors and of ownership concentration in corporate governance systems in Europe. One share-one vote encourages the selection of an efficient management team. Families are the...

This paper examines the impact of contemporary pressures on industrial districts and analyses the changes that are taking place in an industrial district confronted with disembedding and globalisation. We discuss the following questions: What are the processes and consequences of disembedding...

This paper deals with projects’ performance. To be more precise, we endeavor to redeem the concept of commercial failure, by making a critical appraisal of certain works on innovation journey. We show that product innovation is not always characterized by a stream of interdependent projects....