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In this paper, we use online search engines and archive collections to examine the popularity of socially responsible investing (SRI) in newspapers and academic journals. A simple content analysis suggests that most of the papers on SRI focus on financial performance. This profusion of research...
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Guilt is a common emotion used by charities in their fundraising mailings. But is it effective to trigger guilt at the receiver in order to support a cause? This communication aims to identify what are the emotionnal, cognitive and behavioral responses of the receivers of guilt messages. To this...
Persistent link: https://www.econbiz.de/10010706775
Comment faire connaître une association, qu'elle soit petite, moyenne ou grande ? Comment motiver les bénévoles ? Comment collecter des fonds auprès des particuliers ? Comment établir des partenariats avec les entreprises ? Comment mener des campagnes de communication efficaces ? Qu'a...
Persistent link: https://www.econbiz.de/10011071800
Comment motiver les bénévoles ? Comment faire connaître une association ? Comment collecter des fonds auprès des particuliers ? Comment établir des partenariats avec les entreprises ? Comment mener des campagnes de communication efficaces ? Cet ouvrage de référence présente l'ensemble...
Persistent link: https://www.econbiz.de/10011072567
In this paper, we discuss how fraud losses impact the price structure chosen by a monopolistic payment platform, if merchants can invest in fraud detection technologies. We show that liability rules bias the structure of the prices charged by the platform to consumers and merchants with respect...
Persistent link: https://www.econbiz.de/10011072810
La mise sous contrôle des collectivités locales n'a ps toujours conduit à des résultats probants. Aussi apparaît-il intéressant de repenser les réalisations au regard d'un nouveau cadre de référence. Un des enjeux de cette réflexion est de faire émerger une conception duale de la...
Persistent link: https://www.econbiz.de/10011072837
The omnipresence of professional experts in the debates and marketing strategies about movies raises the question of the proximity of their judgments with those of the ordinary consumers. Two theoretical perspectives compete on this matter: that of the divergence or convergence of tastes. Based...
Persistent link: https://www.econbiz.de/10010747574