This paper aims at understanding whether firms should engage in CSR communications towards consumers, or let independent third parties do so. A generalisable sample of 275 adults participated in an experiment, manipulating third-parties credible information (positive information, negative, or...

Purpose – Using Keller's brand equity framework, the purpose of this paper is to investigate the impact of the firm's environmental communication on brand equity, and specifically its impact on brand image, through the strength and favourability of brand environmental associations....

We measure the impact of negative environmental, social and governance news on corporate bond prices and credit default swap premiums for the Eurozone market. Each firm is affected at least by one piece of news related to its environmental, social and governance practices. Each news is then...

De plus en plus d'entreprises vendent leurs murs, estimant que la propriété des bâtiments immobilise des capitaux nécessaires à leur développement.

The disclosure of information to workers can take several forms (company journal, meeting with shop stewards, etc). This paper is about a form rarely studied: the boss's speech at the work medal ceremony. These medals were created by the ministry of commerce in France in 1886. The success of...

This paper deals with projects’ performance. To be more precise, we endeavor to redeem the concept of commercial failure, by making a critical appraisal of certain works on innovation journey. We show that product innovation is not always characterized by a stream of interdependent projects....

Abstract: Social requirements concerning corporate social responsibility focus on transparency and harmlessness of firm activities: a factory or a quarry must be invisible, odorless, and silent. Firms must show that they respect those requirements in order to gain legitimacy. They must change...

The objective of this paper is to present different approaches that explain the corporate social responsibility. First, we describe two approaches based on economic (rational approach) and moral considerations (moral approach). Second, we propose an alternative approach that suggests that...

This paper proposes to confront theoretical and professional perspectives on corporate social responsibility (CSR), which is the subject of renewed interest by both academics and practitioners. After outlining the conceptual bases and showing the strategic importance of social dimensions in the...