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Persistent link: https://www.econbiz.de/10010744760
This paper aims at analysing the differences between two major research fields: Economic intelligence and knowledge management. A framework showing the complementarities between those two fields is set up. After a literature review on those two fields we explain that economic intelligence and...
Persistent link: https://www.econbiz.de/10010740035
The current competition game implies processes like alliances with competitors, inclusion of customers and suppliers at early stages of innovation, relations with States, or anticipation of public acceptance. At the heart of all these processes and many others, information processing has become...
Persistent link: https://www.econbiz.de/10010744748
This paper applies a social capital perspective to study how business units use an individual’s social capital to explore their environment and exploit resources available from individual networks. We explore this matter inductively by analysing the development and exploitation of social...
Persistent link: https://www.econbiz.de/10010744761
The management control systems,obstacle or mover of the strategic adaptation ? An illustration through the development of new control systems in five French networks companies. The management control systems are traditionally seen as the tools of the implementation of a predetermined strategy,...
Persistent link: https://www.econbiz.de/10011072889
Alliances avec des concurrents, participation des clients et des fournisseurs aux tous premiers stades d'une innovation ou encore partenariats avec des Etats, les exemples de coopération des entreprises avec leur environnement sont toujours plus nombreux ; ces partenariats peuvent même au...
Persistent link: https://www.econbiz.de/10011073864
Persistent link: https://www.econbiz.de/10010744759
Guilt is a common emotion used by charities in their fundraising mailings. But is it effective to trigger guilt at the receiver in order to support a cause? This communication aims to identify what are the emotionnal, cognitive and behavioral responses of the receivers of guilt messages. To this...
Persistent link: https://www.econbiz.de/10010706775
Comment faire connaître une association, qu'elle soit petite, moyenne ou grande ? Comment motiver les bénévoles ? Comment collecter des fonds auprès des particuliers ? Comment établir des partenariats avec les entreprises ? Comment mener des campagnes de communication efficaces ? Qu'a...
Persistent link: https://www.econbiz.de/10011071800
Comment motiver les bénévoles ? Comment faire connaître une association ? Comment collecter des fonds auprès des particuliers ? Comment établir des partenariats avec les entreprises ? Comment mener des campagnes de communication efficaces ? Cet ouvrage de référence présente l'ensemble...
Persistent link: https://www.econbiz.de/10011072567