propose a management system to foster rationality without affecting marketer creativity. A differentiated accountability is …The marketing ability to link marketing actions to financial performance (marketing accountability) is still under … debate. This article proposes to study marketing decision-making and its consequences on marketing financial accountability …

Cette communication étudie "l'accountability" face aux problématiques RSE. En effet, la société demande aux entreprises … de la Pyramide (BoP). Des entretiens ont été menés auprès des managers BoP. Deux sortes "d'accountability" émergent …-institutionnelle, à "l'accountability" en RSE et à la littérature sur la BoP. …

’expliquer publiquement, dénommée par les anglo-américains « l’accountability ». Issue de l’histoire financière, l’accountability a désormais … salariés face à la liberté des employeurs. Reprenant cette thèse, on peut considérer la transition de la liability à l’accountability … donner au phénomène récent de l’accountability, apparu en économie, et en particulier dans les relations salariales, un …

) has provided a breakthrough for understanding public administration and management, but has not fully explored the agenda …

particular, an exceptional system inspired by project management, from decision making to the follow-up of modernizing measures … domination,” based on a centralized control using management tools put into place by management consultants contracted from …

targets, measured with varying degrees of precision. We use data from the agency's performance management system and personnel …

management information systems. Using a triple difference design, we show that the incentive scheme had an impact on team …