aHow to organize collective action to be innovative ? is a burning question for organization, territories and States.Through a definition of innovation process in terms of knowledge and relationships between actors, we try to explore the governance arrangements of collective action in non-food...

Brands, frequently being perceived as quality signals, reach today their limits on the market. Then to be differentiated and to reinforce their position, many companies launched out in brand alliances defined as the combination of two brands in a same product or a service. The previous studies...