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This paper evaluates the prospects for the emerging field of neuroeconomics to shed light on traditional positive and normative economic questions. It argues that the potential for meaningful contributions, though often misunderstood and frequently overstated, is nevertheless present
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can be represented as maximization of expected utility. However, our agent is not concerned the consistency of his … dominance should be considered rational. Expected utility maximization respects dominance, but it has no special status from the …
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