Electronic commerce has grown extraordinarily over the years, with online auctions being extremely successful forms of … trade. Those auctions come in a variety of different formats, such as the Buy-It-Now auction format on eBay, that allows … in Buy-It-Now auctions, as to this point little is known about how sellers set Buy-It-Now prices. We investigate into …

experiment to study seller behavior in online auctions with a Buy-It-Now feature, where early potential bidders have the … invited eBay buyers and sellers into the lab to participate in a series of auctions on the eBay platform. We investigate how …