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Loss-leader pricing and upgrades
In, Younghwan; Wright, Julian - In: Economics letters 122 (2014) 1, pp. 19-22
Persistent link: https://www.econbiz.de/10010393998
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The length of the effect of aggregate advertising on aggregate consumption
Seldon, Barry J. - In: Economics letters 48 (1995) 2, pp. 207-211
Persistent link: https://www.econbiz.de/10001190168
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The fleeting effect of advertising : empirical evidence from a case study
Boyd, Roy - In: Economics letters 34 (1990) 4, pp. 375-379
Persistent link: https://www.econbiz.de/10001096907
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Retailer price distributions and promotional activities
Rennhoff, Adam D.; Serfes, Konstantinos - In: Economics letters 103 (2009) 2, pp. 91-95
Persistent link: https://www.econbiz.de/10003846730
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Dissipative advertising signals quality : static model with a continuum of types
Linnemer, Laurent - In: Economics letters 114 (2012) 2, pp. 150-153
Persistent link: https://www.econbiz.de/10009547344
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A model of repeat advertising
Sahuguet, Nicolas - In: Economics letters 111 (2011) 1, pp. 20-22
Persistent link: https://www.econbiz.de/10009241370
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Inverted-U aggregate investment curves in a dynamic game of advertising
Lambertini, Luca; Zaccour, Georges - In: Economics letters 132 (2015), pp. 34-38
Persistent link: https://www.econbiz.de/10011431108
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Advertising competition in a mixed oligopoly
Matsumura, Toshihiro; Sunada, Takeaki - In: Economics letters 119 (2013) 2, pp. 183-185
Persistent link: https://www.econbiz.de/10009745765
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Product quality, advertising intensity and market size
Han, Bing; Chouinard, Hayley H. - In: Economics letters 124 (2014) 2, pp. 215-218
Persistent link: https://www.econbiz.de/10010493721
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The unique equilibrium in a model of sales with costly advertising
Arnold, Michael A.; Zhang, Lan - In: Economics letters 124 (2014) 3, pp. 457-460
Persistent link: https://www.econbiz.de/10010495111