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Economics letters
Journal of advertising research
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International journal of advertising : the review of marketing communications
216
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205
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190
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171
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157
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130
Management science : journal of the Institute for Operations Research and the Management Sciences
113
Young Consumers
105
Jahrbuch der Absatz- und Verbrauchsforschung
104
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90
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89
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SpringerLink / Bücher
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79
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Working paper / National Bureau of Economic Research, Inc.
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International Marketing Review
70
Journal of Services Marketing
70
Journal of retailing and consumer services
70
Marketing Science
69
NBER working paper series
69
Journal of retailing
67
Journal of promotion management : innovations in planning and applied research
66
International journal of internet marketing and advertising : IJIMA
63
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
62
Marketing : ZFP ; journal of research and management
61
Strategic Direction
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The American economic review
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60
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57
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ECONIS (ZBW)
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1
Why do larger buyers pay lower prices? : Intense supplier competition
Snyder, Christopher M.
- In:
Economics letters
58
(
1998
)
2
,
pp. 205-209
Persistent link: https://www.econbiz.de/10001235579
Saved in:
2
Retailer price distributions and promotional activities
Rennhoff, Adam D.
;
Serfes, Konstantinos
- In:
Economics letters
103
(
2009
)
2
,
pp. 91-95
Persistent link: https://www.econbiz.de/10003846730
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3
Dissipative
advertising
signals quality : static model with a continuum of types
Linnemer, Laurent
- In:
Economics letters
114
(
2012
)
2
,
pp. 150-153
Persistent link: https://www.econbiz.de/10009547344
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4
A model of repeat
advertising
Sahuguet, Nicolas
- In:
Economics letters
111
(
2011
)
1
,
pp. 20-22
Persistent link: https://www.econbiz.de/10009241370
Saved in:
5
Inverted-U aggregate investment curves in a dynamic game of
advertising
Lambertini, Luca
;
Zaccour, Georges
- In:
Economics letters
132
(
2015
),
pp. 34-38
Persistent link: https://www.econbiz.de/10011431108
Saved in:
6
Advertising
competition in a mixed oligopoly
Matsumura, Toshihiro
;
Sunada, Takeaki
- In:
Economics letters
119
(
2013
)
2
,
pp. 183-185
Persistent link: https://www.econbiz.de/10009745765
Saved in:
7
Product quality,
advertising
intensity and market size
Han, Bing
;
Chouinard, Hayley H.
- In:
Economics letters
124
(
2014
)
2
,
pp. 215-218
Persistent link: https://www.econbiz.de/10010493721
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8
The unique equilibrium in a model of sales with costly
advertising
Arnold, Michael A.
;
Zhang, Lan
- In:
Economics letters
124
(
2014
)
3
,
pp. 457-460
Persistent link: https://www.econbiz.de/10010495111
Saved in:
9
Advertising
as a signaling device : simulated maximum likelihood estimation of a multiple random effects count data model
Hellström, Jörgen
;
Rudholm, Niklas
- In:
Economics letters
101
(
2008
)
3
,
pp. 227-229
Persistent link: https://www.econbiz.de/10003801344
Saved in:
10
Loss-leader pricing and upgrades
In, Younghwan
;
Wright, Julian
- In:
Economics letters
122
(
2014
)
1
,
pp. 19-22
Persistent link: https://www.econbiz.de/10010393998
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