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The length of the effect of aggregate advertising on aggregate consumption
Seldon, Barry J.
- In:
Economics letters
48
(
1995
)
2
,
pp. 207-211
Persistent link: https://www.econbiz.de/10001190168
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The fleeting effect of advertising : empirical evidence from a case study
Boyd, Roy
- In:
Economics letters
34
(
1990
)
4
,
pp. 375-379
Persistent link: https://www.econbiz.de/10001096907
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