Showing 1 - 4 of 4
This paper examines one of the most important marketing strategies by software producers on the Internet. That is whether to offer free samples and, if so, whether to list the samples on shareware repositories. I show that firms with higher value products have a greater incentive to offer free...
Persistent link: https://www.econbiz.de/10008502970
Persistent link: https://www.econbiz.de/10008232127
Persistent link: https://www.econbiz.de/10008891662
Persistent link: https://www.econbiz.de/10010121629