Madden, Gary; Azam, Md. Shah; Beard, T. Randolph - In: Economics of Innovation and New Technology 22 (2013) 1, pp. 99-111
Firms which enter the online marketplace do so for a variety of reasons. The effects of the <italic>motive</italic> for entry on the ultimate success of entry, for both online and ‘blended’ firms, are largely unknown. This study utilises a unique data set of small Australian firms and examines the...