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This book analyzes the impact of the digital economy on customer satisfaction, shopping experience, resistance to change, script theory, and loyalty. The model introduced assumes that online markets have led to a redefinition of the concepts of loyalty and shopping scripts as a way to reduce...
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This book places knowledge, learning and innovation at the heart of cross-sector collaborations. Collaboration for … necessary for firms to share knowledge and innovation through a process of learning. The book contributes to this by providing … dimensions of knowledge, learning and innovation and discusses how collaboration can be created, sustained, and expanded …
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