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Influencing consumer behavior with Facebook : an analysis of social network advertising (SNA) formats and content
Gavilanes Rivadeneira, José Manuel
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2016
Persistent link: https://www.econbiz.de/10011686788
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Corporate sustainability and brand equity - empirical studies on the business case for corporate sustainability
Wamsler, Stefan
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2018
Persistent link: https://www.econbiz.de/10012138973
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Entrepreneurial passion of team leaders in new product development projects : an investigation of performance consequences and underlying mechanisms
Friedrich, Oliver Christoph
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2019
Persistent link: https://www.econbiz.de/10012119328
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