'This is an essential resource for managers and scholars interested in services marketing. It covers the topic comprehensively and in novel ways. All the luminaries in the field are represented. Buy this book and you will be up to date on the field.' - Valarie Zeithaml, UNC Kenan-Flagler...

This illuminating Handbook presents the state-of-the-art in the scientific field of experience economy studies. It offers a rich and varied collection of contributions that discuss different issues of crucial importance for our understanding of the experience economy. Each chapter reflects...

Written by some of the most distinguished authors in the field, this book elucidates the critical and complex relationships between services, production and innovation. The authors discuss the limitations of current theories to explain service productivity and innovation, and call for a...

Pt. 1. The role of the individual versus that of the institution -- Pt. 2. The econo-geographic aspects of emergence, cooperation and survival -- Pt. 3. The cultural levels of nation, gender, profession, sector and region in emergence, cooperation and survival.

Introduction : the attributes of the crisis / David Bailey, Dan Coffey, Philip R. Tomlinson -- The workings of the Japanese economy / Donald W. Katzner -- The cause of Japan's recession and the lessons for the world / Richard A. Werner -- Transnational monopoly capitalism, the J-mode firm and...

Contents: Introduction -- 1. Introduction: globalisation and the manufacturing revolution -- 2. The first manufacturing revolutions: not just technological change -- 3. The Fourth Industrial Revolution -- 4. New modes of interacting on markets: online platforms -- 5. A concrete experiment of...

The Silicon Dragon is a systematic study of the growth of high-tech giants in the Greater China Region, depicting the success story of the microelectronics industry in Taiwan. The book examines the government policies that acted as catalysts to the growth of high-tech industries in Taiwan, along...

This lucid and informative book analyzes the problem of clusters in transition through studies of agglomerations at different stages of development in various East Asian countries. The contributors reconsider industrial cluster policy within a more dynamic and long-term framework, and explore...

This timely and much-needed Handbook reconsiders an old topic from a fresh perspective, raising a number of new, interesting and worthwhile issues in the wake of ten years of globalization. This comprehensive analysis illustrates that old-style industrial policies whereby the government directly...

Combining case studies with accessible but rigorous production models and historical background, this provocative book challenges accepted views on Japanese production methods in the world car industry. The book argues that the 'lean and flexible' production model popularly associated with...