field.' - Valarie Zeithaml, UNC Kenan-Flagler Business School, US. The Handbook of Service Marketing Research brings …

The Handbook of Qualitative Research Methods in Marketing offers both basic and advanced treatments intended to serve … academics, students, and marketing research professionals. The 42 chapters begin with a history of qualitative methods in … marketing by Sidney Levy and continue with detailed discussions of current thought and practice in: research paradigms such as …

status and future direction of research in international marketing. The result of a sustained and lively dialogue among …pt. 1. Introduction -- pt. 2. Entry strategy -- pt. 3. Cross-cultural research issues -- pt. 4. Marketing strategy …

approach recommended by Yeung through comparative research of businesses and economies in different institutions and cultures … Review. 'This book serves as an important guide to the many fascinating research questions about Asian business waiting to be … knowledge transfer among researchers of each region is that these exchanges can only advance everyone's research. Henry Yeung …

Contents: 1. Service innovation research methods / Flemming Sørensen and Francesco Lapenta -- 2. Quantitative … incident technique and everyday innovation / Lars Fuglsang -- 4. Laddering method in service innovation research / Niels Nolsøe … social media data for research on user driven innovation / Ada Scupola -- 9. Using technology oriented scenario analysis for …

of research at the nexus between sport and business. It is heavily built upon choosing, applying and evaluating … appropriate quantitative as well as qualitative research methods for practical advice in sport and business research. -- ‘Söderman … rich collection of research on sport business theory and practice Söderman and Dolles identify research themes from …

and theoretical frameworks and methodological approaches, incorporating market research, oral history, discourse and … visual analyses. They reflect upon the politics and limits of brand and branding geographies and map out future research …

marketing and lays out an agenda for future research. -- The topics covered by eminent contributors from around the world range …

volume and brings together new cutting-edge research by established marketing scholars on a range of topics in the area …. -- The research in the marketing-finance interface spans tactical and strategic marketing actions related to the creation … strategy-focused business practitioners and consultants, will appreciate the state-of-the-art research herein. …