Contents: Foreword by Andy Penaluna -- Introduction -- Part I The players -- 1. Know yourself -- 2. Know your activity environment -- 3. Know your students -- Part II Rules of the game -- 4. Scholarship of teaching and learning -- 5. Contemporary frameworks -- 6. Seeing the rules -- Part III:...

An experienced entrepreneur and educator, Colin Jones has written this book to help entrepreneurship educators pause and reflect upon their students’ learning, and therefore their own responsibilities as educators. He advocates a student-centric way to teach entrepreneurship and to building...

Written by the author of the successful Teaching Entrepreneurship to Undergraduates, this book promotes a learner-centred approach to thinking about how to teach entrepreneurship to postgraduates. -- A vital resource for lecturers and those interested in entrepreneurship, this book defines the...

Contents: Part I: An alternative theory of the firm -- 1. Why we need an alternative theory of the firm and its environment -- Part II: The firm and its environment -- 2. What is a firm? -- 3. What is an environment? -- 4. Modification and matching -- Part III: Explaining adaptation -- 5. The...