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~isPartOf:"Effects of globalization on the firm"
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Effects of globalization on the firm
Legends in marketing
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Behavioral models for market analysis : foundations for marketing action
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Continuing to broaden the marketing concept : making the world a better place
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Does marketing need reform? : fresh perspectives on the future
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Evolution of innovation management : trends in an international context
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Financial times handbook of management
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Innovation diffusion models of new product acceptance
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International marketing ; Vol. 1
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International marketing ; Vol. IV
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The myth of globalization
Douglas, Susan P.
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Wind, Yoram
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2007
Persistent link: https://www.econbiz.de/10003555031
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