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~isPartOf:"Ekonomisk debatt"
~isPartOf:"Entrepreneurial strategic content"
~language:"eng"
~person:"Davidsson, Per"
~person:"Delmar, Fred́éric"
~subject:"Celebrity endorsement"
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Celebrity capital as a strategic asset : implications for new venture strategies
Hunter, Erik J.
;
Burgers, Henri
;
Davidsson, Per
- In:
Entrepreneurial strategic content
,
(pp. 137-160)
.
2009
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