Garnefeld, Ina; Helm, Sabrina; Grötschel, Ann-Kathrin - In: Electronic Markets 30 (2020) 4, pp. 805-820
Acknowledging the impact on their sales, companies strive to increase the number of positive online reviews of their products. A recently popular practice for stimulating online reviews is offering monetary rewards to customers in return for writing an online review. However, it is unclear...