Schulz, Thomas; Böhm, Markus; Gewald, Heiko; Krcmar, Helmut - In: Electronic Markets 31 (2020) 1, pp. 105-124
Cities around the world face major challenges caused by the extensive use of private cars. To counteract these problems, a new paradigm is necessary which promotes alternative mobility services. ‘Smart mobility’ refers to a new mobility behaviour that makes use of innovative technical...