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~isPartOf:"Electronic commerce research"
~person:"Jiménez Martínez, Julio"
~person:"Pelsmacker, Patrick de"
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Consumer behaviour
3
Konsumentenverhalten
3
Interactivity
2
Social Web
2
Social web
2
Viral marketing
2
Virales Marketing
2
Advertising
1
Advertising effects
1
Banner advertising
1
Customer integration
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1
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Jiménez Martínez, Julio
Pelsmacker, Patrick de
Martinez, Luis F.
5
Brüggemann, Philipp
3
Khedmatgozar, Hamid Reza
3
Mou, Jian
3
Papagiannidis, Savvas
3
Sugumaran, Vijayan
3
Brengman, Malaika
2
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2
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2
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2
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An, Jaeyoung
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Electronic commerce research
International journal of advertising : the quarterly review of marketing communications
6
Journal of electronic commerce research : JECR
5
Journal of business research : JBR
3
Journal of marketing communications
3
The journal of brand management : an international journal
3
Current insights and future trends : [extended versions of papers presented at the 10th ICORIA (International Conference on Research in Advertising), held in Berlin, Germany, in June 2011]
2
Ecological economics : the transdisciplinary journal of the International Society for Ecological Economics
2
International journal of market research : JMRS ; the journal of the Market Research Society
2
International marketing review
2
Journal of advertising : official publication of the American Academy of Advertising
2
Journal of business ethics : JOBE
2
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
2
Working paper series / Universiteit Gent, Faculteit Economie en Bedrijfskunde
2
Analyzing the cultural diversity of consumers in the global marketplace
1
Asia Pacific journal of marketing and logistics
1
Cutting edge international research
1
European journal of marketing : EJM
1
International advertising and communication : current insights and empirical findings
1
International business review : the official journal of the European International Business Academy
1
International journal of advertising : the review of marketing communications
1
International journal of electronic commerce : IJEC
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
Journal of advertising
1
Journal of business and psychology
1
Journal of consumer affairs : official publication of the American Council on Consumer Interests
1
Journal of consumer policy : consumer issues in law, economics and behavioural sciences
1
Journal of consumer studies and home economics
1
Journal of marketing management : MM
1
Journal of retailing and consumer services
1
Journal of service management
1
Journal of service theory and practice : JSTP
1
Macroeconomics and beyond : essays in honour of Wim Meeusen
1
Marketing letters : a journal of research in marketing
1
Studiecentrum Toegepaste Economie / Studiecentrum Toegepaste Economie, Universiteit Antwerpen, Rijksuniversitair Centrum Antwerpen, Faculteit Toegepaste Economische Wetenschappen
1
Sustainable consumption, ecology and fair trade
1
The changing roles of advertising : [extended versions of papers presented at the 11th ICORIA (International Conference on Research in Advertising) Stockholm, Sweden in June 2012]
1
Transfer, Werbeforschung & Praxis : Zeitschrift für Werbung, Kommunikation und Markenführung
1
Working paper / Studiecentrum Toegepaste Economie, Universiteit Antwerpen, Rijksuniversitair Centrum Antwerpen, Faculteit Toegepaste Economische Wetenschappen
1
Young consumers : insight and ideas for responsible marketers
1
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ECONIS (ZBW)
3
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1
Adopting television as a new channel for e-commerce : the influence of interactive technologies on consumer behavior
Blasco-Arcas, Lorena
;
Hernández Ortega, Blanca
; …
- In:
Electronic commerce research
13
(
2013
)
4
,
pp. 457-475
Persistent link: https://www.econbiz.de/10010231566
Saved in:
2
Passion at first sight : how to engage users in social commerce contexts
Herrando, Carolina
;
Jiménez Martínez, Julio
;
Martín …
- In:
Electronic commerce research
17
(
2017
)
4
,
pp. 701-720
Persistent link: https://www.econbiz.de/10011744348
Saved in:
3
The processing of native advertising compared to banner advertising : an eye-tracking experiment
De Keyzer, Freya
;
Dens, Nathalie
;
Pelsmacker, Patrick de
- In:
Electronic commerce research
23
(
2023
)
3
,
pp. 1921-1940
Persistent link: https://www.econbiz.de/10014383138
Saved in:
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